Mieko Nakabayashi: Japan Must Stop Wasting Money

(Posted Aug. 18, 2009; photos by Devin Stewart)

I just saw my old friend and former colleague Mieko Nakabayashi. She is now a bright star in the Democratic Party of Japan (DPJ) who is running to represent Kanagawa's first district in Japan's lower house in the Aug. 30 national election. In many ways, she epitomizes Japan's opposition the DPJ: She is hard-working, innovative, and conservative on budget issues.

Mieko was doing "yuudachi" (evening campaigning at subway stations, targeting people coming home from work). This aspect of Japanese elections is the core of democracy here; the candidate and her staff burst on to the public squares near commuter railway stations to make the case for their candidacy. A DPJ politician who introduced Mieko harshly criticized former prime minister Junichiro Koizumi's deceptive administration, which he said only focused on postal reform. Today is the first official day of Mieko's campaign and she is working from 6am to 9pm each day to get her message out:

True to her unique background working on budget issues at the U.S. Senate years ago, she is a blue dog (in fact, her campaign color is marine blue, a link to Yokohama's maritime culture), fiscal conservative. In line with the top pillar of the DPJ platform, her key message is, Japan must stop wasting money. It is already the most in debt rich country in the world. Like the GOP in the United States, Mieko compared Japan's budget to a household, asking passersby whether they would feel OK with running a household with such high levels of debt (to income).


Mieko said that in this election, the Japanese people will truly have a choice and that choice will allow for a thorough review of the budget. By reviewing budget priorities, Japan will be better able to afford social services like job training--a line that reminded me of the Obama campaign. While the DPJ has campaigned against graft and excess, it has been attacked by ruling party LDP for suggesting the need for new social service.

When Mieko and I worked at a Japanese think tank years ago, a common theme was the need for a competition of ideas and policies---a marketplace of ideas, in the parlance of Washington think tanks. Mieko used this kind of thinking to advocate for a real competition between political parties to bring about competitive policies for Japan. All in all, Mieko struck me as showing a lot of integrity, humility, and sincerity, resembling the colleague I knew years ago. And the people in the Yokohama suburban neighborhood seemed to embrace her as such with many people from all walks of life stopping to shake her hand and read her literature.

Given some of the alarm in Washington about the prospect of having a new party in power in Tokyo (the LDP has been in power almost consistently since 1955), I asked Mieko what her approach to the U.S. alliance would be. Not to worry (no surprise for me), for Japan, "the U.S. relationship is the most important in the world."

Campaign Secrets from Ichiro Ozawa

I am in Japan this week, and everyone is talking about the upcoming national election. What new policies will it bring? How will it alter the policy-making process? What will it mean for the U.S.-Japan alliance?

The opposition party, the Democratic Party of Japan (DPJ), is expected to win, upsetting the Liberal Democratic Party's (LDP) nearly consistent grip on power since 1955. The strategist behind a lot of the DPJ's success is Ichiro Ozawa, who was previously a member of the LDP.

The latest issue (Aug. 17, 2009) of the Asahi Shimbun Weekly (AERA) spells out Ozawa's campaign secrets. Here are his top eight pointers for winning an election:

1. Small speeches in the countryside are more effective than large ones in the city.
2. Give small speeches at least 50 times a day.
3. These small speeches should be done in 1 to 5 minute stretches around local vicinities.
4. Longer (10 to 15 minute) speeches should include two personal failure stories.
5. When you bow, you should do so properly by keeping your legs straight.
6. When you receive a business card, examine it carefully (don't simply stick it in your pocket).
7. When you visit houses, you should always go in pairs (to avoid becoming lazy) and target 200 households per day.
8. If support is strong in a town, you should campaign hard there. If the support is weak, you should campaign less hard (as it warrants).

Good luck with your campaign!